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Grass Fed Information regarding our supplier.


 Grass Fed Beef Information regarding our supplier.


OBE is a company which supplies organic beef products to Australia and the rest of the world.


OBE producers never use antibiotics, synthetic hormones or pesticides in production. The cattle graze on certified organic pasture. This pasture grows on land which has not been treated with fertilizers or pesticides for a minimum of three years. Organic animals do not receive feed from genetically modified sources.

Meat from grass fed animals is lower in total fat. Meat from grass-fed animals has more omega-3 fatty acids than meat from grain- fed animals


OBE  livestock graze on the natural pastures of the Channel Country. They are not given any supplementary grains. They are grass finished.

It is a common misconception that “natural” or “grass-fed” meat is the same thing as “organic” meat. This is not the case. Significant differences exist between the three. Our certified organic farms are required to follow strict standards from the Australian Government & USDA’s National Organic Standards and are regularly inspected by independent third party agencies for compliance. The organic certification process is the guarantee to consumers these rules are being followed. OBE’s grass-fed beef is first and foremost organic grass-fed beef. All of OBE’s beef is grass-fed.


The amazing flavour in every cut of our premium organic beef is something that has to be tasted to be believed. OBE Beef cattle are bred and fattened in the remote inland area of Australia known as the Channel Country. Enjoy with us, the flavour and ‘Taste of the Australian Outback’.

  • Certified 100% Organic
  • Free of chemicals and growth promotants
  • Healthy and Nutritious
  • Old world taste combined with modern food safety.


  • Eating organic beef is an excellent way of minimizing one’s risk of exposure to pesticides, hormones, and antibiotics, as well as the harmful bacteria that are more likely to be found in meat produced in confined animal feeding operations.
  • Beef is an excellent source of protein and a good source of iron, zinc, selenium, and B vitamins. People who eat beef regularly are more likely to meet 100% of the RDA for protein, iron, zinc, and B-vitamins. (USDA CSFII 1994-96).
  • The greater the percentage of cattle’s diet that comes from grass, the more optimal the ratio of Omega-6 and Omega-3 fatty acids in the beef. Organic grass-fed beef generally has a ratio of 2:1, in contrast to primarily grain-fed beef, which can be as high as 20:1.

For more information on the benefits of eating organic beef, follow the links at www.eatwild.com


Our stock  are allowed to roam freely. Our stocking rate is around about 1 head per square kilometre.


OBE cattle graze on over two hundred and fifty species of native herbs and grasses and herbaceous plants in the Channel Country region. OBE cattle are allowed to roam freely over large areas, grazing their preferred choice of native pasture. The quantity and quality of the native pasture in the Channel Country is very important. It is influenced by the health and fertility of the soil in this area.


Using the latest DNA technology, OBE Organic is able to ensure the complete traceability of our product through the production chain. At the time of slaughter, a small sample of tissue is taken from each carcass. This sample provides a unique DNA profile of the animal. The data is recorded using computer-based technology and the meat is tracked as it moves through the processing chain. Our packaged meat product can therefore be traced back to an individual animal. OBE Organic is committed to full traceability of our ORGANIC BEEF from paddock to plate.

More and more customers are looking for verification of the safety of the food they buy. Livestock Quality Systems help Australia maintain its reputation and competitive advantage for selling safe red meat and livestock both domestically and internationally. Livestock Quality Systems provide certification and verification systems to instill confidence in on-farm food safety practices. Two major subprograms which OBE Beef producers participate in are:

The National Vendor Declaration (NVD) is the key tool underpinning Australia’s food safety reputation for livestock. When an OBE Producer signs the NVD Waybill they declare that they meet the basic on-farm food safety requirements of the Livestock Production Assurance (LPA) program. OBE Producers use the NVD to declare valuable information about the food safety status of the livestock being sold. Buyers rely on the NVD for accurate information on the livestock purchased and processors rely on the information to ensure only the safest food enters the food chain. The inclusion of animal movement information means the document can be legally used for declaring stock movements in those states that require travel documents (Waybill or Traveling Stock Statement) to accompany livestock movements. Producers selling livestock in those states* that require travel documents now have to fill out only one form instead of two.

Livestock Production Assurance (LPA) LPA is an on-farm food safety certification program designed to help the Australian red meat industry strengthen the food safety systems currently in place. LPA provides a set of guidelines and a revised National Vendor Declaration (NVD) to help producers declare the food safety status of their livestock. LPA guidelines present producers with very basic animal production and record keeping requirements designed to ensure the production of safe food. Independent audits will be conducted to ensure the program’s integrity is maintained.